República is primarily about successful communications and inherently about relationships. By working in partnership with our clients, República combines bulletproof strategy with out-of-the-box thinking to obtain relevant and distinctive results.

Founded by Jorge A. Plasencia and Luis Casamayor, República is a destination for those in search of creative minds, a clear voice, identity and insight. Plasencia, formerly an executive at Univision, and Casamayor, the founder and creative mind behind Cosmyk Group, established a new nation, República.

TotalBank Launches New “Confidence” Advertising Campaign

November 11, 2008, 8:40 pm

República Named Agency of Record

TotalBank, one of the strongest and largest banks in South Florida, today announced it has kicked off a branding effort with a new bilingual print, radio and online advertising campaign and tagline “Bank with Total Confidence.” The campaign, created and developed by República, TotalBank’s new full-service agency of record, focuses on consumer confidence and takes a straightforward approach to current economic issues.

TotalBank’s “Confidence” campaign emphasizes its stability, liquidity, growth and commitment to the South Florida market. As a subsidiary of Banco Popular Español, TotalBank enjoys the financial backing of the third largest banking group in Spain and one of the highest rated and most efficient banks in Europe. Global Finance magazine has ranked Banco Popular Español the 20th safest bank in the world.

“TotalBank continues to enjoy a strong and solid financial footing,” said Bill Heffernan, CEO and president of TotalBank. “Our campaign will re-enforce our position with consumers that their money is safe and secure at TotalBank because we have the assets, capital and management in place to continue to meet their personal and business needs.”

República has been TotalBank’s public relations agency since November 2007 and now takes on the additional advertising duties. “We are thrilled to be working with TotalBank as its new advertising agency,” stated Jorge A. Plasencia, chairman and CEO of República. “República has been the public relations agency of record for TotalBank for the past year and we are very excited to now become the bank’s full-service agency,” added Plasencia.

About TotalBank
Headquartered in Miami, TotalBank is one of the strongest, and largest, community banks in South Florida, with over $2 billion in assets and 14 locations throughout Miami-Dade County. TotalBank has served the South Florida community for almost 35 years, offering a broad range of financial services to corporations, small businesses and individual consumers. Top-notch service and convenience is a hallmark for the institution as it operates not only through its branches but also by offering Internet banking, telephone banking and a network of ATMs. A member of Grupo Banco Popular Español, which boasts $180 billion in assets, TotalBank is now strengthened by the third largest banking group in Spain. The company is located on the Web at www.totalbank.com.

About República
Founded in 2006, by Jorge A. Plasencia and Luis Casamayor, República is a branding, advertising, interactive and communications company. República’s diverse stable of clients includes some of the world’s most important brands. The company is located on the Web at www.republica.net.

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